Meta's AI chatbot received the worst score, followed by ChatGPT; Copilot and Gemini scored slightly higher. Meta's AI chatbot received the worst score, followed by ChatGPT; Copilot and Gemini scored slightly higher. Artificial intelligence chatbots are giving inaccurate money tips, offering British consumers misleading tax advice and suggesting they buy unnecessary travel insurance, research has revealed. Tests on the most popular chatbots found Microsoft's Copilot and ChatGPT advised breaking HMRC investment limits on Isas; ChatGPT wrongly said it was mandatory to have travel insurance to visit most EU countries; and Meta's AI gave incorrect information about how to claim compensation for delayed flights. Google's Gemini advised withholding money from a builder if a job went wrong, a move that the consumer organisation Which? said risked exposing the consumer to a claim of breach of contract.

Similarly, companies offering travel insurance use machine learning and mathematical models to personalize the customer's buying experience.

From customer service chatbots to serving up the right mix of trip-specific benefits to the right consumer, technology using artificial intelligence (AI) is making its way into the travel insurance sector, and insurers are beginning to invest time and money to harness its power. Compared with other forms of insurance, travel policies lend themselves particularly well to AI for several reasons. For one, said Chris Carnicelli, CEO of Generali Global Assistance, it's high volume. Travel insurance often requires more interaction with customers than other kinds of insurance when travel-disrupting events, such as hurricanes, occur. AI can help speed interactions with customers by enabling a computer to answer simple requests or assist customers with things like filing claims, he said.